NFL season is the primary betting time on the calendar, and Penn National has two more states to target before kickoff. The other two states were Colorado and Virginia. New Jersey is the third state where Barstool Sportsbook has launched this month. Barstool Sports also advertises the app through their shows and blogs, which has attracted the younger demographic of bettors. Penn National has been able to grow the sportsbook through the Barstool brand.ĭave Portnoy’s media superstars are commonplace throughout the app. Barstool is expected to be a competitive platform in the state when the official launch occurs.

The formal launch during football season will be corresponded by more marketing efforts. The company wanted to test the product before football season when a full launch is conducted. However, the sportsbook is currently undergoing a soft launch, so only 500 people can utilize the platform. This is because Freehold is jointly owned by Penn National and Greenwood Racing, making the licensing process simple.īarstool Sportsbook is now available through a mobile app and an internet browser.

Penn National partnered with Freehold Raceway to secure market access for Barstool Sportsbook.

Barstool, which Penn National owns, is the 19 th online platform in the state.

Details of the launchīarstool Sportsbook quietly launched in New Jersey, but the sportsbook has been booming since going live. New Jersey marks the seventh state for Barstool with plans to continue growing in the future. Operators continue to be added to the state’s market, and Barstool Sportsbook is the latest to join New Jersey. New Jersey is filled with top-tier operators, including DraftKings, FanDuel, and Caesars Sportsbook. Since the Professional and Amateur Sports Protection Act was repealed in 2018, New Jersey has become the sports betting capital of the United States.

Barstool sportsbook new jersey